Wednesday, September 5, 2007

Article: The Power of Blogs

Our Paws for Charity project was featured in a recent article about the power of blogs. A big thank you to Sherri Garrity of Make It Count Communications for including us in her article.


If you're looking for a way to engage your audiences, reach thousands of people, promote your vision in an interactive way, and do so quickly and inexpensively, the blog is an incredibly powerful communications tool. Non-profit organizations and individuals are beginning to use them for mission driven and philanthropic pursuits.

Sara Harley of The
Barking Biscuit and three entrepreneurial friends in Ontario joined talent and forces to form the PAWS for Charity project to raise money for the Canadian Cancer Society. Their blog launched earlier this year complements promotions in their own businesses (check out the Pink Ribbon Chilly Dog Sweater from Chilly Dogs shown here as an example). Like many who blog, Sara had no prior experience and underestimated the reach it would have. The last 100 visitors to the site were from North America, UK, Europe and as far away as the United Arab Emirates. The success of the blog prompted her to start one for her own business.As more and more people link to their site, news of their efforts has spread.

The project was recently highlighted in the grassroots
Women Can Do Anything blog, another testament to using technology to unite people of common interests. The WCDA motto of Dream. Believe. Achieve. is a great motto for us all.

To read the full article click here. Thanks Sherri!

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